PSY: £16million man!!

While walking the 2013 Billboard Music Awards carpet, it sounded like Korean Internet sensation Psy announced that he was going to “pee himself” for his next music video. Is that the only thing that could top “Gangnam Style”?

Psy’s entire interview on the carpet was rather entertaining — only partially because of the “Gangnam Style” and “Gentleman” singer’s broken English.

Starting off with a good joke, Psy’s response to his interviewer’s question about the inspiration for his outfit was hilarious. Without missing a beat, the pop star replied, “To cover my body shape.”

He kept up the insanity when asked for the details of his signature sunglasses. His explanation for them? “I tried to keep this pink …” referring to his hot pink cuffs … “with this pink,” pointing to his sunglasses that were not at all pink. It made no sense. That’s why it was so entertaining.

How many times does your video need to be watched on YouTube before you can officially tag yourself a ‘phenomenon’?

Psy’s ‘Gentleman’, the follow-up to his world-conquering ‘Gangnam Style’, was released last week, but the video was posted on YouTube two days ago.
Since then, it has been viewed more than a jaw-dropping 62 million times. Yes, you read that right. Getting on for the population of the UK. And it’s actually nearer the 63 million-mark, making for more than 1.3 million clicks on the video every hour.

Psy still has some way to go, however, in his quest to topple his own ‘Gangnam Style’. The South Korean singer’s video, kickstarting a dance craze adopted by the likes of everyone from Ronaldo to the schoolboys of Eton, has been watched on YouTube… 1,526,762,160 times. Yes, that’s a cool billion and a half.

Park Jae-sang , better known by his stage name PSY, is a South Korean singer, songwriter, rapper, dancer, record producer and television personality. Born December 31, 1977, Psy is known domestically for his humorous videos and stage performances, and internationally for his hit single “Gangnam Style.” The song’s refrain “Oppan Gangnam Style” (translated as “Big brother is Gangnam style”, with Psy referring to himself) was entered into The Yale Book of Quotations as one of the most famous quotes of 2012.

On October 23, 2012, Psy met UN Secretary General Ban Ki-moon at the United Nations Headquarters where Ban expressed his desire to work with the singer because of his “unlimited global reach”. On December 21, 2012, his music video for “Gangnam Style” exceeded 1 billion views on YouTube, becoming the first and currently only video to do so in the website’s history. Psy was subsequently recognized by the media as the “King of YouTube”.

To date ‘Gangnam Style’ has been viewed an eye-watering 1.6 billion times on YouTube not to mention literally millions of tribute and parody videos.

As a result it’s boosted the South Korean rapper’s wealth £16 million according to Celebrity Net Worth.
Going viral on a global scale means Psy has been able to sit back and watch the cash roll in. Estimates suggest video views and YouTube account visits have resulted in around £560,000 worth of ad revenue sharing while iTunes downloads have earned Psy about £1.5 million. Off the back of online success Psy has also secured a number of endorsement deals including Korean electronics brands Samsung and LG. Associated Press estimates brand endorsements earned Psy £3 million last year alone as well as lucrative appearance fees on TV shows and concerts around the world. Psy became a millionaire, not from record sales and concerts, but from YouTube ads and iTunes downloads. Copyright rules mean it’s not just Psy’s own videos on YouTube that make him money – it’s all the parody acts too.

Chai! All this for a song i thought was silly.

Twitter: @diiwana


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